Resources
Three things we made for people who write strategies.
None of them is the product. Each is useful on its own, in the meeting before the strategy, in the writing of it, or in the honest look at what you send now. One email each, then a short series you can stop.
The Noise Audit
Ten questions about the strategy you deliver today. A signal score on screen, and the breakdown, with what to cut first, by email.
Take the auditThe Client Kickoff Sheet
The twelve questions to ask a client before you write a year's strategy, with why each one matters and what to do when they cannot answer. Built for the first meeting.
40 slides to one page
A typical agency strategy deck, slide by slide, cut down to a single page. Every cut explained: what was noise, what was signal, and where the signal went.
What happens to your email
Five emails. Two weeks. Then quiet.
Written out here because most sites hide it.
- Now The thing you asked for Your breakdown or your PDF.
- Day 2 The one that fits you next Audit takers get the teardown; kickoff takers get the audit.
- Day 5 See one live A published page for a made-up client, and what it replaced.
- Day 9 How a studio runs it Ten clients, ten looks, one login.
- Day 13 Start a trial, or don't One email, one button. Then only the occasional note you opted into.
The first email
What lands in the inbox.
Same type, same quiet, from hello@northpage.app. Replies go to a person.
Hi Sam. You answered ten questions about the strategy you deliver now. Three of your answers cost you most of the points, and all three are fixed by taking things out, not adding them.
You include sections because the client expects them. Keep a one-line "what we are not doing" list instead; the client feels heard and the plan stays short.
Not every month has one named lead. Twelve rows, one lead and one support each. If you cannot name the lead, that month has no strategy yet.
Changes go out by email, questions come back on WhatsApp. Put the plan in one place and let both happen on it.
Full breakdown, all ten answers scored, is attached as a PDF. In two days I will send a teardown of a 40-slide deck cut to one page, which is the clearest picture of where this ends up.
Ross
Northpage