The Noise Audit · 2 minutes
How much of your strategy does anyone actually read?
Ten honest questions about the strategy you deliver today. You get a signal score out of 100 on this page, and the full breakdown, with what to cut, by email.
No account. No card. Nothing to download first. Answer about the last strategy you sent a client, or the one you run yourself. Average score so far: 38. Most strategies are mostly noise. (seeded until real answers come in)
- Does the client open the strategy more than once after the presentation? Be honest. "They said they loved it" does not count.
- Could the client name the three main pillars from memory?
- Is the whole plan visible on one screen or one sheet of paper?
- How many slides, tabs or pages is it? Count everything the client was sent.
- Does every month of the year have one named lead activity?
- Are the targets numbers, with a date, that the client agreed to?
- When something changes, do you update the document or send an email about it?
- Can you tell which version the client is looking at right now?
- Where do the client's questions about the plan arrive?
- Is there a section in it you included because the client expected it, not because it changes what anyone does?
After you answer
Your score, line by line.
The breakdown is specific to your answers. It is not a brochure. The product is mentioned once, at the end.
Cut first The sections nobody acts on You said yes to question ten. Here is how to tell signal from noise, line by line, and what to do with the noise so the client still feels heard.
Fix second One lead per month Question five is where most plans fall over. The rolling year: twelve rows, one lead and one support each, and why that beats a calendar.
Then Stop emailing changes Questions seven to nine. Why a plan that lives in one place, with versions and comments on it, ends the "which one is current" conversation.